Essential Training to Inspire and Empower Women

Our Team


Founder & International Projects Director

Ginette Collin – Founder and International Projects Director

GinetteGinette founded PurpleLily in May 2012. She provided the seed funding to start the organisation, developed and implemented the strategy,  processes and designed & developed Life Skills and Financial Literacy workshops. Ginette is a former Performance Development Manager and ESL teacher. She has a background in starting up and managing small businesses. She has worked and has been involved in community initiatives in Ecuador (South America), Gaza City (Palestinian Territories), United Arab Emirates (Middle East) and directly supports education development initiatives in Tanzania (Africa). She has been designing, developing and delivering Life Skills Training courses to women in the UAE. Further to this, Ginette conducted research into the “Mental Toughness” of women in the UAE which was published. She is also a published columnist for a Middle Eastern Magazine, where she wrote a Self Development monthly column.

Kuching Team 

Suraya Bujang – President and Facilitator

Suraya_webSuraya Bujang, obtained her first degree in Social Science form Universiti Sains Malaysia while working in Bank Negara Malaysia Kuching branch. She pursued her second degree in Corporate Master in Business Administration from Universiti Malaysia Sarawak (UNIMAS) and has a vast experience in lecturing at UNITAR, Inti College, Institute Eksekutif and Swinburne Sarawak University of Technology. She is passionate about children and women issues and brings to PurpleLily the local expertise, networking with local agencies to strengthen ties with local communities and knowledgeable in adults learning process. Suraya has been involved at PurpleLily since 2012 and is instrumental in programme delivery and facilitation, contextualising customs and traditions of the communities by delivering the workshop in local dialect.


Syaffina Desi Appon – Vice-President


Syaffina is the former public relation officer of the PurpleLily executive committee before she was elected as the Vice President. Syaffina’s strengths and experience in public relation have proven to be very beneficial to PurpleLily. Her knowledge in advertising and promotion has helped PurpleLily to get exposure and become known with the general public. She uses her talent and gifts to give back to the community. She is currently working at Jabatan Kesihatan Sarawak.


Azureen Abdul Kadir – Secretary and Facilitator


Azureen joined PurpleLily Team in February, 2016. She graduated in Social Science in International Studies at UNIMAS. She has excellent administration, organisational and problem solving skills, besides her excellent IT skills, good work ethics and able to work independently. She is dedicated team player and always ready to contribute her skills to the team. She is passionate about teamwork and leadership which perfectly suits her involvement in PurpleLily Girls programme.


Hazwani Ismail – Assistant-Secretary and Facilitator


Hazwani graduated in Social Work from the Faculty of Social Sciences at UNIMAS and has been involved at PurpleLily since 2013. She first worked as the PurpleLily office manager for 18 months. With her excellent organisational skills, reliability and dedication, she quickly became a very important person in the PurpleLily team. Hazwani’s natural ability to build rapport with the participants made her an exceptional facilitator. She is currently working as a Social Science Coordinator and lecturer at UNITAR but she always finds the time to support PurpleLily team.


Aronnyzer Sineng  – Coordinator and Assistant-Facilitator


Aron has recently joined our team after returning from studying and living in Australia. Her main role at PurpleLily is to assist Suraya and Azureena with all the workshops, office work and funding matters. She has a Diploma in Nursing from the West Coast Institute of Training in Perth,Western Australia. Aron is passionate about helping others especially for women and children, we are pleased to have her join our small but dedicated team.


Alex Uton – Assistant Facilitator

IMG-20120811-00002Alex has been involved at PurpleLily since 2013. She is currently studying at UNIMAS and is an active member of Kuching Toastmasters Club. She is using her skills in public speaking to help PurpleLily delivering a range of workshops in Bahasa Malay. Her enthusiasm and energy is a valuable asset to our team. We are delighted to have Alex and other young women in our team of volunteers.



Previous Volunteers

Li Na Yong – Treasurer & Facilitator

Lina_profile_webLi Na is the Founder and Director of AFFIRMATIVE which focuses on finding job opportunities for unemployed and low-income women. With her extensive knowledge in various sectors, both local and international, she endeavors to connect PurpleLily with other organisations. She has a real passion to give back to the community and with her ideas and knowledge she is an invaluable member of the team.

Muna Effa – Office Manager & Facilitator

effaMuna graduated in Civil Engineering the Faculty of Civil Engineering and Environment at UTHM and worked with our team for 2 years. As a trained engineer, she brought excellent administration, organisational and problem solving skills to PurpleLily. She has outstanding IT skills, work ethics and very good financial management knowledge. She is a dedicated team player, always smiling and ready to contribute and help the team.  She is passionate about team work and leadership which perfectly suits her involvement in the PurpleLily Girls programme. Muna is our Social Media expert, likes to meet new people and giving back to the community.

Phoebe Chong – PurpleLily Coordinator & Fundraiser

phoebePhoebe graduated from University of Manitoba with a Bachelor of Science in Agroecology, she is passionate for positive social change and wish to devote herself to help the impoverish communities in Sarawak.  Previously she had worked with International Environmental NGO assisting in sustainable supply chain consulting projects.   Her background in recruitment industry provides her experiences in business development and client management.  She is also active member of Society of Wilderness Sarawak (SOWS) and Toastmaster Club.   Her interests lie in poverty, environmental conservation, indigenous rights issues and education.

Linh Groen – PurpleLily Girls Facilitator

linhLinh Groen joined PurpleLily in February 2014 and worked with us for 2 years. She has a background in Human Resources Advising and has provided HR guidance to over 150 companies. She is passionate about leadership and women’s issues. She was part of our PurpleLily Girls programme while living in Kuching, we were blessed to have her on our team even for a short time. She is now back in Canada with her young family.

Rita Bonora – Programme Coordinator and Facilitator

Rita_webRita Bonora has a wide range of experience working for NGOs focusing on development and human rights. Most recently, she has worked for an NGO as a researcher on various projects, including a resource portal on Business, Conflict and Peace. In addition, she worked as a Volunteer Coordinator for a UK University developing links with NGOs. She has a Masters Degree in International Development focusing on children and violence in developing countries. She has completed development training with indigenous NGOs in India.

Emma Martin – Programme Developer

Emma_webEmma is from New Zealand, has a background in education.  She worked as a primary teacher in New Zealand for 6 years before moving to the UAE working as an English Education Advisor and then a Life Skills Instructor in the government schools. She has kindly helped PurpleLily to develop new training material for our workshops. We are very fortunate to have had Emma’s experience, knowledge and dedication to enrich PurpleLily. She is now back in New Zealand with her young family.

Freda – Translator

Freda_webFreda is a professional interpreter at the Judiciary Court in Sarawak. She is involved in several voluntary organisations and passionate about women’s issues. Freda is helping PurpleLily with the translation of our training material in Bahasa Malay. We are very lucky to have Freda on board for her professional expertise, enthusiasm and kindness.